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Saudi official: The kingdom aims for 70 million tourism visits this year

The Swissinfo reported, citing Reuters, a tourism official in Saudi Arabia said on Monday (May 9), the Kingdom aims to exceed 70 million tourist visits this year after drawing 62 million last year, underlining the conservative kingdom concerted push to boost its travel industry.
According to the report, Saudi Arabia is a major religious destination with millions visiting Islam's two holy cities of Mecca and Medina annually to perform the hajj and umrah pilgrimages.
It mentioned that the kingdom has in recent years started to promote leisure travel as part of a strategy aimed at diversifying the economy away from oil, spearheaded by de facto ruler Crown Prince Mohammed bin Salman.
Visits were up 130% in the first quarter of 2022 compared with the last quarter of 2019, Saudi Tourism Authority CEO Fahd Hamidaddin told Reuters in an interview held on the sidelines of industry event Arabian Travel Market held in Dubai.

He said: "I think our record-high domestic travel was last year. And on general recovery of total travel, we outperformed the globe, we outperformed the region in terms of recovery - we reached 72% of pre-pandemic levels."
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Hamidaddin said: "I'll say this for the first time...We are witnessing over 130% versus pre-pandemic levels." He added that this pertained to the leisure tourism segment only and did not include religious travel.
Saudi Arabia expects to open the doors of several tourism-focused projects over the next few years, including the Red Sea project, a high-end development that will feature resorts on islands and inland.
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Hamidaddin said, addressing a question about regional competition: "We're very pleased to see Dubai successful, just like Jordan, just like Egypt, all recovering and growing. And we want to play our role - and we believe that our success is success for everyone."
Source: swissinfo
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BENEFIT Sponsors BuildHer...
- April 23, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has sponsored the BuildHer CityHack 2025 Hackathon, a two-day event spearheaded by the College of Engineering and Technology at the Royal University for Women (RUW).
Aimed at secondary school students, the event brought together a distinguished group of academic professionals and technology experts to mentor and inspire young participants.
More than 100 high school students from across the Kingdom of Bahrain took part in the hackathon, which featured an intensive programme of training workshops and hands-on sessions. These activities were tailored to enhance participants’ critical thinking, collaborative problem-solving, and team-building capabilities, while also encouraging the development of practical and sustainable solutions to contemporary challenges using modern technological tools.
BENEFIT’s Chief Executive Mr. Abdulwahed AlJanahi, commented: “Our support for this educational hackathon reflects our long-term strategic vision to nurture the talents of emerging national youth and empower the next generation of accomplished female leaders in technology. By fostering creativity and innovation, we aim to contribute meaningfully to Bahrain’s comprehensive development goals and align with the aspirations outlined in the Kingdom’s Vision 2030—an ambition in which BENEFIT plays a central role.”
Professor Riyadh Yousif Hamzah, President of the Royal University for Women, commented: “This initiative reflects our commitment to advancing women in STEM fields. We're cultivating a generation of creative, solution-driven female leaders who will drive national development. Our partnership with BENEFIT exemplifies the powerful synergy between academia and private sector in supporting educational innovation.”
Hanan Abdulla Hasan, Senior Manager, PR & Communication at BENEFIT, said: “We are honoured to collaborate with RUW in supporting this remarkable technology-focused event. It highlights our commitment to social responsibility, and our ongoing efforts to enhance the digital and innovation capabilities of young Bahraini women and foster their ability to harness technological tools in the service of a smarter, more sustainable future.”
For his part, Dr. Humam ElAgha, Acting Dean of the College of Engineering and Technology at the University, said: “BuildHer CityHack 2025 embodies our hands-on approach to education. By tackling real-world problems through creative thinking and sustainable solutions, we're preparing women to thrive in the knowledge economy – a cornerstone of the University's vision.”
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